In Your Dreams partners with the Grenfell Foundation for Notting Hill Carnival

At In Your Dreams, we believe in the power of community, compassion, and coming together to make a difference. As the Notting Hill Carnival approaches, we are proud to announce our partnership with the Grenfell Foundation—a partnership rooted in remembrance, reflection, and support.

On June 14th, 2017, the Grenfell Tower fire tragically claimed the lives of 72 individuals and left an indelible mark on our community. The survivors and bereaved families embarked on a journey filled with challenges, seeking truth, justice, and change.

In recognition of their enduring strength, we are committed to raising awareness of the Grenfell Tower fire’s impact. This long weekend, we invite everyone to unite in honoring the survivors and the memory of those we lost. Join us in observing a moment of silence at 3PM on both Sunday and Monday during the Carnival. It is a small gesture with a profound impact—a moment to remember, to grieve, and to stand together.

As a tangible demonstration of our commitment, In Your Dreams will be donating 10% of all profits from our IYD Carnival-related product to the Grenfell Foundation.

This foundation serves as a pillar of support and advocacy for the bereaved and survivors, and it actively champions the ongoing fight for truth, justice, and change, led by Grenfell United.

For those eager to learn more about the Grenfell campaign and get involved, please visit https://grenfellunited.org.uk and follow their journey on social media @grenfellunited.

To make a direct impact and show your support, head over to ASOS to purchase our Carnival products. Every purchase you make will contribute to our shared mission of remembering, supporting, and bringing about positive change.

In Your Dreams is honoured to be a part of this important initiative. Together, let us continue to raise awareness, support the affected families, and ensure that the Grenfell Tower fire’s memory serves as a catalyst for lasting change.