We had the privilege of collaborating with Prime for the premiere of Daisy Jones & the Six at the Soho Hotel. The client was looking to add a touch of ‘70 glam to the evening and we worked closely to curate a bespoke beauty menu of ’70s-inspired hair styles to provide a complimentary styling session for their guests!

Following an exclusive screening of the first episode, which included an informative Q&A session with the cast, guests were treated to canapés and cocktails. Alongside an immersive beauty experience by In Your Dreams, offering a personalised beauty menu for guests. This menu featured a classic ’70s blowout infused with additional elements of daisies, butterflies, and embellishments linking back to themes from the show. 

The event boasted a guest list of media, influencers, creators, VIPs, and talent from the show, such as Sam Claflin and Suki Waterhouse. We are truly grateful for the opportunity to have contributed to this exceptional event.


IYD were the perfect partners for our Daisy Jones & the Six screening event. They were creative, collaborative and their designs for impactful show-themed hair styling wowed our guests and clients. They provided solutions to ensure all styles could be delivered efficiently yet still make guests feel pampered. Could not recommend them more for events you’re planning to provide that added creative flair, they always above and beyond for their clients.

Sophie, Director

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